Red Bull Art of the Can

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redbull_montage

 

CLIENT: RED BULL | AGENCY: NEW CREATURES | PRODUCTION: KLIP COLLECTIVE / MONOGRAM

I had two main roles in this project working with Klip. First was to create a scale model of Philadelphia City Hall (with no architectural plans available and only a few measurements) to use for both animation and setting up projections. Secondly I was asked to concept and create a minute long branded open to kick off Red Bull’s live event.

RedBull_slide_01

To create the model, I took about 200 photos of the building’s facade, processed them in Lightroom, fed them into Agisoft Photoscan to create the high poly scan. From there I led a team of artists that retopologized and rebuilt elements of the building. I then created clean UV’s for all the elements, took the retopologized elements back into Photoscan and used the clean UV’s to create texture maps from the original site photography.

I then Rigged individual elements for animation and was able to control the whole building with the mograph toolset in Cinema 4d.

The project was featured on CG Society